SEO translations: search engine optimisation for multilingual websites

KERN offers you future-proof access to global markets by providing high-quality support and creating your international online presence. Careful customisation of content, language and user experience allows you to target different audiences. With our professional team taking care of translations, cultural sensitivity and up-to-date information, your online presence will be optimised on an international level.

A global and at the same time optimised Internet presence is the basis for international business success. It opens up opportunities to expand business relationships, acquire new customers and promote company growth.

Our services include

• Consultancy: Development of a multilingual, search engine optimised website
• Extracting online texts from the source format (e.g. HTML, XML, Flash presentation, databases, ASP, PHP)
• Search engine-optimised translation of existing online texts in all languages
• Unique content: creation of customised and reader-friendly translations
• Keyword translations: Determination and translation of suitable search terms (keywords) for the target country
• International Google Ads campaigns: Translation or optimisation of ad texts and localisation for the target market
• Multilingual product descriptions for e-commerce and online catalogues
• Web advert texts and foreign language typesetting for online advertising banners

Our experts take several crucial aspects into account during SEO translations and thus ensure that the website ranks just as successfully in the search engines in the desired target languages as the original. The targeted use of keywords is of central importance. Relevant keywords must be placed in such a way that they accurately reflect the content and at the same time are not written exclusively for the search engine. They must appear "natural". The readability and comprehensible communication of the content is essential in order not to impair the user experience. 

A successful SEO translation requires more than just a translation service. Translations should not be literal, but adapt to the cultural and linguistic nuances of the target language. The skilful use of synonyms, variations and paraphrases helps to make the text sound more natural and cover a greater variance of relevant search terms. 

It is crucial to consider the marketing concept during translation. The tone of voice, style and objective of the brand must be maintained to ensure a coherent brand experience. Our experts provide this service to ensure the success of your international website. 

Analysing the search behaviour of the target group in the respective markets is essential. By understanding the specific search queries and preferences, the right keywords can be selected and used to maximise the visibility of the website. 

Structuring the text and providing varied content is also of great importance. Search engines favour unique content, so duplicate content should be avoided. By covering different facets of the topic, the website can strengthen its authority as a source of information.