In the world of marketing communication, whether it be through websites, customer magazines or social media campaigns, marketing translations pose a particularly complex challenge. A successful marketing translation is characterized by its creativity and the ability to capture the nuances and values of the target culture without diluting the core identity of the brand.

The heart of our marketing translation strategy is the balance between maintaining a corporate identity and tailoring it precisely to the specific needs and cultural characteristics of the target market. With a unique approach to localization and transcreation, we transform your marketing messages into culturally resonant experiences that are understood and appreciated around the world. For our customers, this means that their brand will remain consistent and recognizable worldwide, while addressing local specificities. This not only promotes brand loyalty and trust in different markets, but also optimizes the impact and success of international marketing initiatives.

In the global marketplace, it is not enough to merely speak the language of your target customers. It’s about understanding their culture and anticipating it. Our specialized translation services ensure that your marketing material – from presentations and brochures to digital campaigns – is not only linguistically correct, but also takes cultural characteristics into account.

• Industry-specific expertise: Our team consists of experienced, native-language translators who not only speak the target language, but also have in-depth understanding of specific industries and marketing dynamics. This expertise enables us to translate your marketing content accurately and with the right tonality into any language.
• Customized adaptability: We understand that every brand is unique and requires a global presence without loss of brand identity. Our services are designed to tailor your marketing messages so that they appeal to customers in any market, while always preserving the core and values of your brand.
• Efficiency and quality: Through streamlined processes and rigorous quality control, we not only ensure that your deadlines are met, but also that the translations are of the highest quality. Our efficient processes ensure that your projects are realized quickly and smoothly, without compromising on rigor or accuracy.
• Extensive global network: With access to an extensive global network and locations in Asia, Europe and North America, we cover almost every corner of the globe. Whether you are looking to establish a presence in established markets or in emerging regions, we have the local linguistic experts to support your marketing objectives and spread your message worldwide.

Marketing translations are an exciting challenge, and the effectiveness of a marketing message depends heavily on its cultural adaptation and creativity. Every word or sentence needs to be carefully thought out to be not only linguistically correct, but also emotionally appealing and culturally relevant. This is particularly challenging for slogans and claims, which play a special role because of their brevity and conciseness and often work with wordplay and cultural allusions.

Another aspect that makes our work special is the need to make adjustments in the design and layout of marketing materials. Texts vary considerably in length between languages – that which is short and succinct in German can be much longer in French or Spanish. This is where our expertise in the area of DTP and printingcomes into play: We work closely with designers and graphic artists to find solutions that convey messages accurately while maintaining visual balance. If necessary, we make intelligent adjustments to ensure that text and image work together harmoniously without losing the core message.

These complex challenges require a deep understanding of language, culture and design – a combination that makes KERN Global Language Services your ideal partner in the world of marketing translation.